Employees should, at least to a degree, feel a pride in the company they work for, and if they do not they should find somewhere else to work (or at least try to.)
I think he meant people working for companies who actually have a bad name. If you know the company you work for engages in some shady practises, you shouldn't dismiss that with "I just work here", but consider finding another workplace instead.
I think he meant people working for companies who actually have a bad name. If you know the company you work for engages in some shady practises, you shouldn't dismiss that with "I just work here", but consider finding another workplace instead.