If you click through to register, the following are listed as features:
* Notification of API changes
* Early access eligibility on select features
* Eligibility for development licenses for GitHub products
* GitHub profile membership badge
It sounds like it just puts your user into a special feature-flag bucket and gives you a badge, for now.
It's the rightmost item on the landing page - you can contact GitHub staff and receive access to develop against their enterprise/standalone product (presumably a license to install a local instance for testing, although I guess they could have a test instance set up for you).
It looks like a good source of information for developers working on products built on top of GitHub's API. (Like Gitpoints, http://gitpoints.com, in my case.)
It's funny, this is exactly what I proposed at our company to make sure that tested code gets promoted. If the build fails, the dev loses points, and his next push requires a code review from another person who has more points.
Hopefully not! We're trying hard to focus on making the whole team improve and learn and apply best practices, and not on pointing fingers at the last one in the leaderboard.
You have a point, though. We'll try to prove you wrong ;)
Notification of API changes
Early access eligibility on select features
Eligibility for development licenses for GitHub products
GitHub profile membership badge