There's a new trend I've noticed recently in the software industry behind research driven development.. there's another link on the frontpage about reading software by a startup called Spritz http://www.huffingtonpost.com/2014/02/27/spritz-reading_n_48... that has somehow managed to get >300% improvement on reading speeds just by taking eye scroll out of the equation. I'm excited that we've reached the point where we've started questioning the fundamentals of our user interfaces, and I'm surprised how easy the switch over to this next-gen of design has been. I expected the process to resemble the painful switch from Querty to Dvorak, but it's been more creative than that.