"Facebook Ads Are OK, but supporting them on HN is great!" You have just followed suit and created backlinks, conversions, ad views, etc. Don't worry, we all do it! It's the cycle of internet flow these days.
I'm with you. There are far too many variables ranging from audience, timing, ad setup, money, etc to even begin measuring in any scenario. The million dollar per month investment may see a better conversion rate than the ten million dollar per month investment. There are just far too many variables at play.
While American Idol was becoming a thing, I acquired #1 ad placement on the keyword 'dance' for 2 cents per click through Adwords. I was getting 100,000 impressions an hour. For me, Adwords was the greatest thing known to humans. Then, I attacked more keywords for other sites. Horrid conversion/CTR. Just different sides of the spectrum. You win some, you lose some.
I'm with you. There are far too many variables ranging from audience, timing, ad setup, money, etc to even begin measuring in any scenario. The million dollar per month investment may see a better conversion rate than the ten million dollar per month investment. There are just far too many variables at play.
While American Idol was becoming a thing, I acquired #1 ad placement on the keyword 'dance' for 2 cents per click through Adwords. I was getting 100,000 impressions an hour. For me, Adwords was the greatest thing known to humans. Then, I attacked more keywords for other sites. Horrid conversion/CTR. Just different sides of the spectrum. You win some, you lose some.