That assumes the "inauthenticity" of dating sites is a bug rather than a feature. They're not going to attract three groups which to me seem to be almost the entire market:
1. People looking to cheat on their partners with whom they have 50% overlap in Facebook friends.
2. Shy folks --- the ones who don't cold-approach women in meatspace and thus prefer dating sites, are also the ones who are going to be too self-conscious to announce to all their friends that they're looking online for dates.
3. People who plain old want to date outside of their social cul-de-sac.
My most successful experiences with "online dating" has actually been with friends of girls I met through language-exchange websites. Since all the other guys on those sites only want to "learn" by gonadal osmosis, if you show even a small amount of knowledge in the language, combined with active disinterest in the girl, you come out smelling like a rose in comparison. Now if you can figure out how to monetise THAT ...
1. People looking to cheat on their partners with whom they have 50% overlap in Facebook friends.
2. Shy folks --- the ones who don't cold-approach women in meatspace and thus prefer dating sites, are also the ones who are going to be too self-conscious to announce to all their friends that they're looking online for dates.
3. People who plain old want to date outside of their social cul-de-sac.
My most successful experiences with "online dating" has actually been with friends of girls I met through language-exchange websites. Since all the other guys on those sites only want to "learn" by gonadal osmosis, if you show even a small amount of knowledge in the language, combined with active disinterest in the girl, you come out smelling like a rose in comparison. Now if you can figure out how to monetise THAT ...