I think sales is a skill that mystifies plenty of HN'ers, and engineers in general. Learning to become a better salesperson is the best "growth hack" for your company. You'll need it for users/customers, journalists, potential hires and investors. Many of the tips/tricks are useful across those disciplines. Look forward to seeing what happens here.
After spending a good chunk of my time in sales before I became a developer, this is one of those skills which can set you apart from everybody else.It's such a valuable tool and one of the reasons I've been hired multiple times out of large pools of candidates.
The other great thing is it doesn't take a lot of time to master. Oh sure, if you want to close multi-million dollar deals it takes some time, but if you just want to learn the basics of closing and how to read people, it's pretty easy.
Also, a lot of these techniques never get old, they're still the same methods people have been using for decades, so it's not like tech where tools and techniques are quickly outdated.
If anybody's interested, I can post some resources.
I'm not much of a salesman, but i strongly recommend Robert Cialdini's Influence. The author created the scientific field that studies how to influence human behavior - he is a sociologist and embedded himself within multiple sales teams. The book itself contains lots of references to scientific trials, and has plenty of actionable, practical advise.
Spot on. It really does help in all aspects of company-building, and like you say - it's not an extremely steep learning curve, the basics will take you a fair way.
Promerica - Overcoming Objections and Answering Areas of Concern: http://unstoppablecrew.net/files/How%20to%20Handle%20Objecti... (training guide for their sales people. It gives you all the ways to overcome people's objections. These are fairly universal techniques so I just grabbed this version since it had good examples for all of them)
Body Language for Sales Professionals: http://www.selfgrowth.com/articles/kyle.html (A good primer for reading body language. Always helps to give you an edge on matching what someone is saying with their body language)
Cold Calling and Sales Pitches: http://info.4imprint.com/wp-content/uploads/1P-11-0511-June-... (Cold calling sucks, but is a necessary evil in any business trying to gain traction. This PDF recommends using your elevator speech for your cold calls which is spot on. Also, you'd be surprised how good you can get once you overcome your fear on the phone, and are able to talk to people and walk them through your pitch)
I'm a dev who has spent many years closing largish deals, and the best thing I've ever read on the subject is "Spin Selling" by Neil Rackham. The focus is on the difference between closing 6 figure deals vs smaller deals and closing deals within organisations as opposed to selling to individuals. http://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/007051113...
It's also the only sales book I've read that actually measures the results of its advice, which might make it especially relevant to technical people.
I think Dan Pink summarized it nicely in "To Sell Is Human": Sales is an activity we do all the time. Every time we want to get something, and have to offer something in return, that's sales.
I'm all for niche HN clones, but looking at the articles on the homepage.. yowza. Are they simply poor selections or are they truly top-notch articles?
Similar problem when trying to find good articles on online marketing (nature of the subject matter). So much crap, so little substance. You have to really look to find the good stuff.
Thanks for this! The sales side of startups is not discussed enough on here. As much as I love HN, I get lost in the coding side of it being a sales person myself.
What more should be customized? It seems quite good currently. And I've heard of Lobsters, but that's not dedicated to sales, and I haven't heard of Pullup, and couldn't figure out what that was by a Google search, is it focused on sales?
Well,given than there is quite a few influencial people hanging around here,the kind of people you can only meet here frankly,i'd multiply that price tag by at least 10.