Everyone says to scratch your own itch and build something you would use.
What if nothing itches? Maybe I just live a simple life and don't feel I have a need for much.
What I do have is an itch to build something.
Unfortunately my job has changed so much over the years I hardly do any type of development work anymore. My job is shifting more into an Ad Farmer role.
Recently I have begun work on an internal system for work and it has reignited my love for it. Every time I get in this mode I have an urge to build something but I hit a roadblock when coming up with an idea.
I don't care to build yet another picture/messaging/food review/ web app.
So my question is, how do you come up with ideas for side projects?
You may not have issues, but a lot of other people do.
Especially in more mature markets, you'll even find markets for these niche wants (think instagram, twitter) or as it is known as "first-world problems".
A good example is that recent front-page HN link about "I still haven't found the perfect photo organization tool yet" and through that, you'll have 10K users (if marketed well enough).