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Hello everyone!

Wow, yesterday was surreal! :-) I’d just like to say a massive THANK YOU to everyone who has commented on this so far and to all those who sent encouraging messages of support via email as well. It really makes a difference.

I honestly didn’t expect anyone to notice my post and with all the unexpected traffic that came from it, the servers caved in unfortunately! As soon as I noticed, I increased the capacity on Heroku and everything should be working fine now. So a big sorry to anyone who couldn’t access OpenLoopz yesterday - please try again!

I also want to apologise for the tone of my original post. I wasn’t looking for pity and I definitely didn’t want to give the impression this has been the worst time of my life or that my family have been seriously affected or anything tragic like that. For the most part this has been an amazing ride and my family have been behind me 100%. I had enough savings to be comfortable financially throughout (up until now at least!) so it wasn’t as bad as all that. I’m not saying it hasn’t been tough because it has, but for the most part it’s been a very positive experience and great fun!

I am a programmer who sucks at marketing and I know that more than anyone, so all the harsh feedback is more than welcome! From this feedback I now have the missing piece of the puzzle and I feel like I can finally do the landing page some justice. You guys make it sound so easy, but when I am staring at a blank screen, trying to think of ways to get the message across about a project I am so close to and know inside out, I always come up blank. But that’s no excuse - I just need to stop coding and start learning some new skills so Challenge Accepted! ;-)

So thanks again. I’m going to focus on the landing page today and hopefully I will have something much better to show all you very soon.



> I am a programmer who sucks at marketing

That's the mission critical bug that will kill your business ;)

Read these three books ~many~ times:

-> The Four Steps to the Epiphany by Steve Blank

-> Traction by Gabriel Weinberg

-> No B.S. Direct Marketing by Dan Kennedy

Then split your overall time 50% dev, 50% marketing.

Plan B: keep an eye on the contracting market in your area of expertise ...

Good luck!




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